On Friday, 21st of October 2011 at host in Milan MAHLKÖNIG and the management of the World Coffee Events signed the new, triannual sponsorship agreement for the time period from 2012 to 2014. By renewing the contract MAHLKÖNIG got once again chosen as official Espresso Grinder Sponsor for the World Barista Championship (WBC), World Latte Art Championship (WLAC) and World Coffee in Good Spirit Championship (CIGS). In addition MAHLKÖNIG will be exclusive grinder sponsor for the World Cup Tasting Championship (WCTC).

After passing the rigorous technical test and certification process of WCE in Maastricht in June 2011, the technically and visually innovative Grind-on-demand grinders K30 VARIO and K30 TWIN convinced the judging panel, so that after careful consideration the “Qualified Grinder Sponsorship for the WBC, World Latte Art and Coffee in Good Spirits Championships 2012-2014” once more got assigned to MAHLKÖNIG!

Since 2005 MAHLKÖNIG has been supporting the World Barista Championship (WBC) with its innovative Grind-on-demand technology. During the competition in 2005 in Seattle, for the first time in the history of the WBC MAHLKÖNIG was introduced as official Espresso Grinder Sponsor. From 2009 until 2011 MAHLKÖNIG also sponsored the WBC held in Atlanta, London and Bogota with their grinders and apart from the competition areas at each individual venue, also equipped the preparation zones as well as various Espresso bars during the three-day competition.

Not only the experts of the WCE and the superbly trained and highly skilled barista champions are convinced of the quality of the espresso grinders, but thousands of baristas around the world rely on the technology and quality of MAHLKÖNIG grinders day-to-day. The MAHLKÖNIG K30 VARIO and the K30 TWIN are used in coffeeshops, bars, roasting companies and even more and more often in private homes. 

 

MAHLKÖNIG`s global commitment to the increase of coffee quality of course is not only limited to the sponsorship of these widely noticed international contests. Also many national championships around the world get supported by MAHLKÖNIG with grinders, funding, technical know-how and personal advice.