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Corporate Design

Corporate Design

As the “King of the Grinders” the Mahlkönig brand proudly wears its crown inside the logo.

The brand has been standing for quality leadership, spirit of innovation and for coffee passion for 100 years.

Only materials of the highest quality get selected with great care and assembled by experienced hands in order to become an original Mahlkönig coffee grinder.

The same level of quality applies to any means of communication for the brand.

Therefore, we created a Corporate Design Manual for Mahlkönig, aiming to support the distributors and service partners that represent the brand in their local markets.

Design Manual

Design Manual

The basic idea of a corporate design is the optimal match of defined fonts, colors and design elements on different materials and in different media. However, design guidelines are only as good as the consistency with which they are implemented.

Therefore, compliance with this design manual is absolutely binding. This is the only way to create and preserve recognition value of all means of communication for the Mahlkönig brand.

Download Design Manual

LOGO

The logo forms the core of the brand’s identity. It needs to be included in any visual communication. Complying with our corporate identity guidelines for the use of the logo is an absolute must to foster the professional appearance of our brand.

Download the vector file in red, grey or white here below:

Red Logo

Grey Logo

White Logo

CLAIM

Mahlkönig's claim is more than a bold statement – it is a fact. Whenever you are creating a piece of communication that portrays the Mahlkönig brand, have the claim in mind. If you want to display only the claim itself, please use this graphic.

Download the vector file in red, grey or white here below:

Red Claim

Grey Claim

White Claim

NAME

The plain brand name may not be used instead of the logo but you may use it as a decorative element in the backdrop of a layout or branding in small narrow spaces where the name inside the triangular logo would appear too small to read.

Download the vector file in red, grey or white here below:

Red Name

Grey Name

White Name

CROWN

The crown shall never replace the original logo, though it offers more freedom for creativity and may enrich the design of your communication materials. Feel free to play around with the crown logo to add that little extra to your layouts.

Download the vector file in red, grey or white here below:

Red Crown

Grey Crown

White Crown