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The First 100 Years

The First 100 Years: The 1990s

Coffee in the 1990s became more than just a beverage—it became a symbol of lifestyle and social identity. The “third wave” of coffee culture, which emphasized coffee as an artisanal product, began taking shape, especially in urban areas of the U.S. and Europe. People were willing to pay a premium for coffee that was marketed as ethically sourced and meticulously brewed.

Coffee shops played a central role in cultural movements, especially among young, creative professionals. The café became a place for reading, writing, conversations, and even business meetings, symbolizing a shift toward a more relaxed, community-oriented approach to social interactions.

Mahlkönig Milestones:

Business expansion to USA

The development of new markets was pursued with great enthusiasm, especially the further expansion of the American business, which was seen as particularly promising. The strategic focus on the American continent led to a significant expansion of business opportunities and contributed significantly to the long-term success of the company. Mahlkönig proudly expanded its global presence by establishing a U.S. branch, MAHLKÖNIG Inc., in California in 1999.

partnership with Tchibo

The business climate has been exceptionally robust, particularly with regard to the substantial order volume from Tchibo. The period after the reunification of Germany saw a significant surge in demand and commercial activity, with Tchibo emerging as a key player in this transformative era.

launch of EK43 grinder

The very first Mahlkönig EK43, distinguished by its serial number 285358 and in a Gray/Red finish, has officially been released to the market. At that moment, no one could have possibly foreseen the remarkable journey this coffee grinder was destined to embark upon. Little did we know that this seemingly unassuming piece of equipment would soon evolve into an icon within the coffee world.

Mahlkonig logo evolution

Mahlkönig had undergone a rebranding transformation. Initially unveiled in a gold and red design, the logo quickly evolved to its contemporary white and red version, as we know it today. This update reflects the brand’s commitment to ensuring a fresh identity in the ever-evolving coffee industry.

leadership transition from founding family

The transition of leadership from the founding Siewert family to the Erichsen family is being carried out gradually. In the mid-1990s, Nils Erichsen assumed the role of operational management, until he became the managing partner by the end of the 1990s.

EMRO shop grinder joint venture

In the late 1990s, a project was initiated for the development of the "EMRO" shop grinder, designed as a collaborative effort between Stawert Mühlenbau and Ditting Maschinenbau AG, located in Bachenbülach, Switzerland. This joint venture brought together the expertise of both companies.

The Coffee Industry:

fashion and coffee culture

Coffee as a 90s Fashion Icon: Holding a coffee cup, became part of the “cool” 90s aesthetic, with celebrities frequently photographed carrying coffee, adding to the glamorization of coffee culture. Coffee drinking, especially espresso drinks like lattes and cappuccinos, became a status symbol in the 1990s. Ordering complex coffee drinks became a part of everyday life for many, representing sophistication and cosmopolitan living.

ecommerce for specialty coffee

In the late 1990s, as e-commerce began to grow, online coffee sales started gaining traction. People could now order specialty beans from around the world online, giving rise to niche coffee markets.

frappuccino popularity

In 1995, Starbucks revolutionized the coffee industry with the introduction of the Frappuccino, a unique blend of cold coffee, ice, and an array of irresistible flavors. It became wildly popular, especially among younger consumers, and was a major revenue driver during this decade.

Nächster Artikel Get Ready for Athens Coffee Festival
  • The First 100 Years
    September 20, 2024

    The First 100 Years: The 1990s

    Coffee in the 1990s became more than just a beverage—it became a symbol of lifestyle and social identity. The “third wave” of coffee culture, which emphasized coffee as an artisanal product, began taking shape, especially in urban areas of the...

    Jetzt lesen
  • Athens Coffee Festival
    September 12, 2024

    Get Ready for Athens Coffee Festival

    Athens Coffee Festival is 2024 is just around the corner! Join us from September 28th to 30th at Technopolis city of Athens for an exciting experience as Mahlkönig, will have its very own booth, represented by our amazing partner Equipme....

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  • The First 100 years
    September 4, 2024

    The First 100 Years: The 1980s

    The 1980s saw the rise of the specialty coffee movement, which began in the late 1970s and gained momentum throughout the 1980s. This movement focused on high-quality, artisanal coffee with an emphasis on unique flavors and distinct profiles. The Specialty...

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